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Spotify Launches In‑App Messages, Starting Rollout in Selected Markets

The feature is designed to keep music sharing inside Spotify to increase user engagement.

Overview

  • Mobile availability begins this week for Free and Premium users aged 16 and older in selected countries, initially reported in parts of Latin and South America, with expansion planned in the coming weeks to the US, Canada, Brazil, the EU, the UK, Australia and New Zealand.
  • Users share songs, podcasts and audiobooks via the Share button, with conversations collected in an inbox accessible from the profile image.
  • Recipients must accept message requests, emoji reactions are supported and users can block senders or disable the feature entirely.
  • Messages are encrypted in transit and at rest, with a two‑tier safety system combining proactive scans for illegal or harmful content and human review of reports.
  • Spotify positions Messages as a complement to third‑party platforms like TikTok and Instagram, and reporting notes potential benefits for its advertising business.