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1h ago

Spotify Is Said to Plan U.S. Price Increase in Early 2026

Reports tie the move to record-label demands for higher fees.

A screen displays the logo of Spotify on the floor at the New York Stock Exchange (NYSE) in New York City, U.S., December 4, 2023. REUTERS/Brendan McDermid/File Photo
Image
spotify logo with headphones by it
This March 20, 2018, file photo shows the Spotify app on an iPad in Baltimore.

Overview

  • The Financial Times, citing people familiar, reports Spotify is preparing a U.S. price hike in the first quarter of 2026, with no new rates disclosed.
  • It would be the first U.S. increase since July 2024, when the individual plan rose to $11.99 per month.
  • Spotify’s latest results showed strong user gains but lower premium ARPU and softer ad revenue, raising pressure to improve monetization.
  • JPMorgan estimates a $1-per-month increase in the U.S. could lift annual revenue by roughly $500 million.
  • The move would align with a leadership handoff to co-CEOs Gustav Söderström and Alex Norström, who have signaled pricing will be timed by market.