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Spotify Is Said to Plan Another U.S. Price Increase in Early 2026

Analysts say even a $1 increase could add about $500 million in annual revenue.

Overview

  • The Financial Times, citing three people familiar with the plans, reports Spotify is preparing a U.S. price rise in the first quarter of 2026.
  • Spotify has not announced or confirmed a U.S. change, as multiple outlets note requests for comment went unanswered.
  • Major record labels have pressed streaming platforms to lift fees, arguing prices trail inflation and undercut video services.
  • The move would follow 2025 increases in markets such as the U.K., Switzerland and Australia and the last U.S. hike in July 2024; the standard plan now costs $11.99 a month.
  • The reported timing coincides with Daniel Ek’s shift to executive chair as Gustav Söderström and Alex Norström become co-CEOs.