Spotify Introduces Spanish-Speaking AI DJ 'Livi'

The new feature aims to enhance user experience with personalized music recommendations in Spanish.

'Livi' is modeled after Olivia Quiroz Roa, Spotify's senior music editor in Mexico City.
The AI DJ feature uses technologies from OpenAI and Sonantic, acquired by Spotify in 2022.
Spanish-speaking users can switch between DJs 'Livi' and 'X' via the app's settings.
The launch follows a 215% increase in social media discussions about the AI DJ in Spanish.
'Livi' is available to Premium users in multiple Latin American countries and Spain.