Particle.news

Spotify Introduces Podcast Comments to Boost Listener Engagement

New feature allows users to interact with podcast hosts directly, aiming to foster community and increase retention.

Overview

  • Listeners can leave comments on podcast episodes, with creators moderating and responding.
  • The feature builds on Spotify's existing interactive tools like polls and Q&As.
  • Creators retain control over which comments appear, ensuring quality conversations.
  • Over 9 million users have engaged with Spotify's interactive podcast features this year.
  • The rollout begins this week, with broader availability in the coming month.