Spotify Integrates with BeReal to Allow Sharing of Listening Activity
- Users can now share what they're listening to on Spotify through posts on the BeReal photo-sharing app.
- The integration between Spotify and BeReal accounts allows users to tap an icon to share listening activity.
- The feature is available in the U.S., Canada, Mexico, Brazil, Australia and other select markets.
- Though unlikely to dramatically boost BeReal's popularity, the integration may encourage more participation from existing users.
- The number of BeReal's daily active users has declined 61% recently, so the company likely aims to re-engage its base.