Spotify Expands Music Video Feature to 85 New Markets
The streaming service's music video capability remains exclusive to Premium users and is still unavailable in the U.S.
- Spotify's music video feature is expanding from its initial 12 markets to include 85 additional regions, totaling 97 markets.
- The feature, still in beta, is available only to Premium subscribers and offers a limited catalog of music videos.
- Users can seamlessly switch between audio and video using a new toggle feature and identify tracks with available videos through indicators.
- Spotify has not yet announced when the feature will be available in the U.S., one of its largest markets.
- Data shows that users who watch music videos on Spotify are more likely to stream, save, or share the songs again.