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Spotify Elevates Gustav Söderström and Alex Norström to Co-CEOs as Daniel Ek Shifts to Executive Chairman in 2026

The shift codifies Spotify’s 2023 operating model, placing Ek on long‑term strategy in an active chairman role focused on capital allocation.

Overview

  • Effective January 1, 2026, Gustav Söderström and Alex Norström will take over as co-CEOs of Spotify.
  • Both executives are slated to join the board subject to shareholder approval and will report to Daniel Ek.
  • Spotify said the change formalizes how the company has operated since 2023, with the co-presidents leading strategy and execution.
  • Ek characterized the position as a European-style executive chair focused on long-term planning, capital allocation and regulatory engagement.
  • Spotify shares fell roughly 3–4% in premarket trading after the announcement, as scrutiny of Ek’s Helsing investment and related artist withdrawals continues.