Overview
- Creators now qualify to monetize video podcasts with three published episodes, 2,000 hours consumed in the past 30 days and 1,000 engaged listeners.
- Spotify launched a publishing and monetization API adopted at launch by Acast, Audioboom, Libsyn, Omny and Podigee to let creators use existing hosting workflows.
- New sponsorship tools for host-read video ads will arrive in April within Spotify for Creators and Megaphone to update, schedule and measure placements.
- The partner program pays video creators directly for views from Premium subscribers while also sharing ad revenue generated from free-tier audiences.
- Spotify reported nearly doubled monthly video podcast consumption since the program’s launch and introduced Sycamore Studios in West Hollywood as The Ringer’s new home with access for select creators.