Particle.news
Download on the App Store

Spotify Cuts Barriers to Video Podcast Pay With New Tools and Studio

The changes target creator growth by making monetization accessible earlier.

Overview

  • Eligibility now requires three published episodes, 2,000 hours consumed and 1,000 engaged audience members in the past 30 days, down from 12 episodes, 10,000 hours and 2,000 listeners.
  • A new publishing API lets creators monetize video podcasts from existing hosts, with Acast, Audioboom, Libsyn, Omny and Podigee live at launch.
  • Sponsorship management tools for host-read spots will arrive in April across Spotify for Creators and Megaphone.
  • Spotify reports monthly video podcast consumption has nearly doubled since the Partner Program launched and average users now stream twice as many video shows per month.
  • Spotify opened Sycamore Studios in West Hollywood as The Ringer’s new home and will offer the facility to select Partner Program creators.