Overview
- Spotify says it will add official music videos in the U.S. and Canada within weeks, without giving a specific launch date.
- Users will be able to toggle between a song’s audio and video versions with a tap.
- The company has not specified which subscription tiers will get access in North America, though earlier rollouts favored Premium users.
- The expansion follows a direct audiovisual licensing arrangement with the National Music Publishers’ Association, with an Opt-In Portal open Nov. 11–Dec. 19 for eligible publishers.
- Spotify has tested music videos across many international markets and is moving to compete more directly with YouTube in music video streaming.