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Spotify and TikTok Launch U.S. 'Big on BookTok' Audiobook Hub

The pilot translates viral #BookTok trends into curated listening with biweekly updates through November.

Overview

  • The co-branded hub turns TikTok book recommendations into curated audiobook collections on Spotify.
  • The pilot is available in the United States through November and refreshes every two weeks based on TikTok engagement.
  • Spotify editors contribute themed shelves such as BookTok’s Current Obsessions, Hottest Authors, and The OGs of BookTok.
  • Launch selections span backlist and new releases, including A Court of Thorns and Roses, The Song of Achilles, They Both Die at the End, Becoming, and Beloved.
  • Spotify characterizes the initiative as a test that could expand depending on listener engagement and community response.