Overview
- SI The Party Presented by DraftKings is scheduled for Feb. 7, 2026 at the Cow Palace in Daly City on the night before Super Bowl LX.
- The music lineup features headliners The Chainsmokers and Ludacris with additional sets by DJ Irie and rising DJ/producer Xandra.
- Produced by Authentic Live and Medium Rare, the event returns as a marquee off-field gathering that draws athletes, executives and A-list celebrities.
- DraftKings serves as presenting sponsor and will host a central DraftKings Lounge, while VIP ticketholders gain access to the Lexus LX VIP Lounge.
- Organizers plan brand activations from partners including Anheuser-Busch, Verizon, CELSIUS, Nine West, Thomasville, Velocity Black and Shaq-A-Licious XL Gummies, with Verizon offering select ticket access and expedited entry.