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Sports Illustrated Faces Uncertain Future as Print Edition Threatened

The iconic magazine's print future is in jeopardy after its publisher, the Arena Group, threatens to cease publication amid licensing disputes.

  • Sports Illustrated's publisher, the Arena Group, has threatened to end the print edition after May, citing a licensing dispute with Authentic Brands.
  • Authentic Brands, which owns Sports Illustrated, is considering awarding the license to a rival, potentially ending the Arena Group's involvement.
  • The potential new publisher may not acquire the rights to the swimsuit edition, raising questions about the brand's future.
  • Sports Illustrated, once a weekly publication with a circulation of 3 million, now struggles with a monthly format and declining subscriber base.
  • Authentic Brands seeks to ensure the magazine's continuation in print, despite the Arena Group's threats and recent staff layoffs.
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