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Sportico’s 2025 NFL Valuations See Cowboys Lead as Three Franchises Top $10 Billion

A policy shift opening the league to minority institutional investors unlocked fresh capital that fueled a roughly 20 percent rise in team valuations coupled with surging ticket receipts plus media rights

Overview

  • The Dallas Cowboys topped Sportico’s list for the sixth consecutive year with a valuation of $12.8 billion.
  • The Los Angeles Rams and New York Giants joined the Cowboys in surpassing the $10 billion mark with valuations of $10.43 billion and $10.25 billion respectively.
  • Sportico’s 2025 valuations set the leaguewide average at about $7.13 billion, up roughly 20 percent from 2024.
  • The San Francisco 49ers posted a 25 percent one-year gain to $8.6 billion after leading the league in ticket sales with $176 million.
  • A 6.2 percent minority stake sale in the 49ers at the $8.6 billion valuation set a record high-water mark for future franchise transactions.