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Sportico: Caitlin Clark Made $16.1 Million in 2025, With Only $114,000 From WNBA Pay

The gulf between her sponsorship windfall versus league pay sharpens focus on unresolved revenue-sharing terms in WNBA labor talks.

Overview

  • Sportico’s report attributes roughly 99% of Clark’s 2025 earnings to endorsements with brands including Nike, Gatorade, State Farm, Wilson, Panini America and Hy-Vee.
  • Her WNBA compensation totaled about $114,076, comprising a $78,066 base salary plus bonuses for the Commissioner’s Cup, playoff advancement and an All-Star selection.
  • Clark ranked sixth among the highest-earning female professional athletes in 2025, according to Sportico.
  • She appeared in just 13 games in 2025 due to injury, limiting her on-court contributions.
  • The WNBA and WNBPA agreed to a 40-day CBA extension as both sides endorse higher salaries yet remain split on how and when revenue-tied increases should take effect.