Overview

• The organization launched a new logo and visual identity created with branding agency CBA Italy, describing it as a deep evolution rather than a simple refresh.
• President Marco Mezzaroma says the symbol reflects work to take sport into territories, schools and local neighborhoods where it can make a difference.
• CEO Diego Nepi Molineris describes the mark as open, inclusive and in motion, intended to represent a living community and the social value of sport.
• Coverage reiterates that Sport e Salute is the government-owned company tasked with promoting physical activity and healthy lifestyles across Italy.
• The announcement centers on messaging and institutional signaling focused on inclusion and community impact, with no new programs or funding changes disclosed.