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Sponsorship Collapse Hits UK Pride Events

Organisers are boosting crowdfunding, ticket sales and local partnerships to cover budget gaps caused by a three-quarter drop in corporate backing.

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Overview

  • The UK Pride Organisers Network reports that three-quarters of Pride celebrations saw sponsorship declines this year, with one in four losing more than half of their corporate funding.
  • GoFundMe recorded an 82% rise in crowdfunding campaigns as organisers seek grassroots support to fill funding gaps.
  • Financial strain led to the cancellation of Liverpool Pride and forced other festivals to rely on volunteer-led operations.
  • US-based firms such as Amazon and Google have scaled back diversity, equity and inclusion budgets in the UK since February, triggering sponsorship withdrawals.
  • Dee Llewellyn of the UK Pride Organisers Network warns the LGBTQ+ community could face up to five years of financial hardship as DEI cuts ripple through global funding models.