Overview

• Ian Proulx donned a “Make FPS Great Again” cap on stage at Summer Game Fest to underscore his criticism of the shooter genre.
• He initially declined to apologize, stressing the message was not intended as a political statement.
• Days later, Proulx released a video apology, saying he was sorry for the division the stunt sparked in the Splitgate2 community.
• The CEO admitted the hat was designed as a marketing tactic to spotlight the game’s upcoming battle royale mode.
• Splitgate2's player base has more than tripled since exiting beta, prompting Proulx to shift focus back to game improvements and community unity.