Overview

• Ian Proulx issued a video apology saying the ‘Make FPS Great Again’ hat was a marketing stunt meant as a meme to promote Splitgate 2’s new battle royale mode, which was misconstrued.
• He expressed regret for dividing the Splitgate 2 community and acknowledged that the stunt backfired by overshadowing the game update.
• Proulx reiterated that he did not intend any political message and defended his intent to revitalize the FPS genre.
• The controversy unfolded at Summer Game Fest during heightened political tensions over ICE raids in Los Angeles.
• Despite the backlash, Splitgate 2’s player base has more than tripled since its beta launch.