Spirit Halloween Expands to Christmas Amid Decline in Halloween Spending
As Halloween spending drops due to inflation, Spirit Halloween launches Christmas stores to tap into growing holiday market.
- Halloween spending is projected to decrease by 5% this year, totaling $11.6 billion, as inflation impacts consumer budgets.
- Spirit Halloween is opening 10 'Spirit Christmas' stores in the Northeast to capitalize on the anticipated 7% rise in winter holiday spending.
- Retailers face challenges with increased operational costs, high unemployment, and reduced consumer spending, particularly affecting lower-income households.
- Major declines in Halloween sales are expected in greeting cards and costumes, crucial categories for seasonal retailers.
- Several retailers, including Michaels and At Home, are struggling with the economic downturn, leading to a wave of high-profile bankruptcies.