Overview

• Spirit Halloween unveiled officially licensed KPop Demon Hunters costumes for Rumi, Mira and Zoey in a collaboration with Netflix.
• Kids’ sizes are slated for early October at SpiritHalloween.com and in stores, with adult sizes arriving later in the month in time for Halloween.
• Prices are listed at $59.99 for kids and $69.99 for adults, with a separate Rumi wig at $26.99.
• Only Rumi’s wig is sold separately, and product images indicate mass-market designs that do not include features like Rumi’s demon arm.
• Media coverage ties the rollout to the film’s reported roughly 300 million views in 90 days and cautions that high demand could lead to quick sell-outs.