Overview
- Spencer Gifts is scaling Spirit Christmas from last year’s eight-store pilot to 30 pop-up locations across 12 Northeast and Great Lakes states.
- The flagship store opened on Oct. 17 in Mays Landing, New Jersey, according to the company.
- Additional sites will open in late October, with the remainder debuting in early November as Spirit Halloween stores transition.
- Santa photo experiences are scheduled to begin Nov. 21 with Friday through Sunday hours, and some locations are already taking reservations.
- A published list details 29 planned store addresses, and shoppers are directed to SpiritChristmas.com’s store locator for the latest opening dates.