Overview
- A screening of Spider-Man: Brand New Day at the Cine Colombia multiplex in Plaza Bocagrande, Cartagena, was cleared after an overpowering smell spread through the auditorium on August 2, leaving hundreds of patrons in the corridor.
- The person responsible remains unidentified and reports conflict on the cause, with witnesses saying the smell came from extreme flatulence and others suggesting a prank stink bomb.
- Cinema staff did not formally cancel the showing, other screens at the complex stayed open, and no injuries were reported as many viewers chose to leave before the film ended.
- Video of the evacuation, sourced from JamPress, went viral and was carried by international outlets, where social media users mixed jokes and annoyance and dubbed the unnamed culprit the film’s 'villain.'
- The episode took place during the film’s wide rollout after an opening weekend near $927 million, showing how large crowds for blockbusters can turn isolated disruptions into widely circulated stories.