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Spider-Man: Brand New Day Posts Second-Largest Global Opening

Record trailer engagement and a thin summer release slate pushed the Tom Holland sequel to a near-record launch that strengthens Sony’s early profit outlook.

Overview

  • The film opened to roughly $355 million in North America and about $927–928 million worldwide, making it the second-biggest global opening ever behind Avengers: Endgame.
  • Opening-day receipts set a new North American single-day record with about $168–169 million on Friday, and preview showings earlier in the week added unusually large Thursday grosses.
  • A trailer that drew roughly 718 million views in 24 hours and more than one billion streams in four days helped drive high audience demand before release.
  • Sony reported the strongest five-day German start of the year with more than 1.4 million tickets sold, and the film’s roughly $225 million production budget positions it for early profitability given the box-office haul.
  • The movie continues Tom Holland’s Spider-Man run under director Destin Daniel Cretton with returning and new cast members, and reviews have been mixed even as audience turnout delivered a major commercial win.