Speculation Grows Over Potential $100 Price for Grand Theft Auto 6

Industry analysts suggest Rockstar's highly anticipated title could set a new pricing standard, but concerns about affordability and broader implications persist.

Analyst Matthew Ball's report speculates that GTA 6 may launch with a price between $80 and $100, potentially influencing industry-wide price increases for AAA games.
The gaming industry faces rising development costs, with some publishers reportedly hoping GTA 6's pricing could justify higher prices for other titles.
Critics argue that while inflation-adjusted prices for games are historically low, a $100 price tag could alienate many consumers and limit accessibility.
Rockstar Games has not confirmed any pricing details for GTA 6, and some insiders suggest the $100 speculation is exaggerated or unlikely.
Concerns persist that even if GTA 6's price is justified by its scale and quality, other publishers may adopt similar pricing without delivering comparable value.