Speculation Builds Over Potential $4 Billion Disney–Taylor Swift Partnership
Disney’s current slate features expanded Eras Tour releases on Disney+ and a high-demand Hollywood Studios pop-up running through January 23.
Overview
- Industry chatter traces to The Hollywood Reporter’s 2026 prediction of a comprehensive, roughly $4 billion Disney–Swift deal, which remains unconfirmed.
- Disney+ is the exclusive streaming home for The Eras Tour (Taylor’s Version), an expanded Final Show cut, and a six-episode docuseries on the tour’s impact.
- A limited-time Eras Tour exhibit at Walt Disney Presents in Disney’s Hollywood Studios is open through January 23, 2026 and has drawn hours-long lines.
- The theorized structure would keep Swift’s creative control intact, place film and series on Disney+, assign merchandising to Disney’s consumer products, and leave music ownership with Swift.
- Swift completed the purchase of her master recordings earlier this year, reinforcing autonomy as her Netflix relationship cooled after a 2021 controversy and a 2023 title removal.