Overview

• The SpeakYourMIND Ice Bucket Challenge, a revival of the 2014 ALS campaign, was launched on March 31, 2025, by the University of South Carolina's MIND club to promote mental health awareness.
• Participants are encouraged to donate to Active Minds, a nonprofit focused on student mental health advocacy, founded by Alison Malmon in 2003.
• The campaign has raised more than $240,000 to date and aims to break the stigma surrounding mental health conversations.
• High-profile figures, including Shane Beamer, Peyton Manning, and Jenna Bush Hager, have participated, boosting the challenge's visibility on social media.
• The ALS Association has expressed enthusiasm for the campaign, celebrating its continuation of the Ice Bucket Challenge's legacy in addressing new public health challenges.