Overview
- Effective immediately, Sparkassen customers collect Payback points automatically at Edeka, Netto Marken-Discount, Marktkauf and Trinkgut when paying with a linked Sparkassen-Card.
- Activation requires linking the Sparkassen-Card to a Payback account via online banking or the Sparkassen app, after which points are credited without showing a separate loyalty card.
- The expansion follows a July 2025 launch with regional partners and represents a scale-up to nationwide retail chains.
- Edeka chief Markus Mosa called the integration a practical benefit for shoppers, and Payback CEO Bernhard Brugger said additional large partners are planned.
- The collaboration taps Payback’s more than 35 million active users and over 700 partners alongside 36 million Sparkassen private accounts and more than 4.2 billion annual Sparkassen-Card transactions.