Overview
- Effective immediately, Sparkassen-Card holders earn PAYBACK points automatically at EDEKA, Netto Marken-Discount, Marktkauf and Trinkgut when they pay with their linked debit card.
- Customers no longer need to present a separate PAYBACK card, as points are credited automatically with the payment.
- Activation requires linking the Sparkassen-Card to a PAYBACK account via online banking or the Sparkassen app.
- The nationwide expansion follows a July pilot with regional partners, with EDEKA’s Markus Mosa praising the convenience and PAYBACK CEO Bernhard Brugger signaling more large partners to come.
- The program taps significant scale, with over 35 million active PAYBACK users and more than 700 partners, alongside 36 million Sparkassen private accounts and 4.2 billion annual Sparkassen-Card transactions.