Overview

• Sparkassen-Finanzgruppe has launched “Schwein gehabt,” a Fortnite horror-themed online game rated for ages 16 and up.
• Players take on the role of the piggy bank Berta in a haunted-house puzzle narrative that ends with instructions to deposit earnings at a local Sparkassen branch.
• Janine Schumann, head of campaign management, says the game is designed to engage young people through familiar digital culture.
• Berliner Volksbank is running lifestyle-focused video spots for its blauorange youth account to address everyday scenarios and low fees.
• ING-Deutschland CEO Lars Stoy has formed a Young Council and plans to introduce a discounted brokerage offering for younger clients this autumn.