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Spanish Virgin Olive Oil Prices Plummet Below €5/L as Promotions Intensify

Supermarkets slash prices on five-liter canisters, with Carrefour offering a record low of €3.79/L, supported by government tax cuts and ample supply.

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Overview

  • Virgin olive oil prices in Spain have dropped significantly, with retail offers consistently below €5 per liter in April 2025.
  • Carrefour's 'Super Precio' promotion features five-liter canisters of La Masía olive oil at €18.95, equating to €3.79 per liter, a steep discount from the usual €25.85 price.
  • Origin prices for extra virgin olive oil, as reported by Poolred, are now at €3.73 per kilogram, marking a sharp decline from the €9/kg peak in early 2024.
  • Government measures, including a 0% production tax and a reduced 4% VAT, continue to exert downward pressure on prices, benefiting consumers.
  • Major supermarket chains, including Carrefour, Eroski, and Alcampo, are leveraging aggressive promotions to capture price-sensitive shoppers.