Overview

• Spain expects a record 100 million foreign visitors this year, with tourism contributing over 13% of national GDP.
• Hotel prices have climbed 23% over three years and beachfront rentals are up more than 20% since mid-2023, making coastal breaks unaffordable for many Spaniards.
• The government has rolled out a campaign promoting inland destinations like Burgos, Andalucía and Castile and León to divert demand from packed Mediterranean and Atlantic shores.
• Spanish National Police are investigating anti-tourism graffiti at Palma’s Balearic tourism ministry, with authorities seeking members of the Arran youth group.
• The Federation of Hotel Businesses in Majorca has erected bilingual billboards reading “Tourist, go home happy” to welcome visitors and highlight tourism’s economic benefits.