Overview
- Alicante–Elche Miguel Hernández Airport handled 15.3 million passengers in the first nine months of 2025, with UK traffic exceeding 5 million and remaining the terminal’s main international market.
- Turismo Costa del Sol reports a 7.3% year‑on‑year rise in UK seat capacity for the year‑end period, topping 770,000 seats from 17 British cities and adding a new route from Durham.
- Costa del Sol will invest €1.5 million in the UK through always‑on social campaigns, marketing agreements and familiarization trips for agents and media.
- Andalusian officials forecast roughly 10% growth into early 2026, citing airline capacity currently programmed for the market.
- Municipal and provincial teams including Cullera, Rías Baixas and Córdoba are pursuing UK exposure through influencer meetings, a dedicated WTM stand and heritage‑, nature‑ and experience‑led offers.