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Spanish Regions Court UK Travelers at WTM London With New Funds, Routes and 2026 Plans

New budgets, extra seats, influencer outreach target year‑round British visitors.

Overview

  • Turismo Costa del Sol reports a 7.3% year‑on‑year rise in UK seat capacity for the final months of 2025, topping 770,000 seats from 17 British cities and adding a new route to Durham.
  • Costa del Sol will deploy a €1.5 million program in the UK featuring always‑on social campaigns, marketing agreements, and familiarization trips coordinated with Spain’s tourism office in London.
  • Alicante cites more than five million British passenger movements in the first nine months at AlicanteElche airport and promotes its Showcase Costa Blanca 2026 trade event after ETOA meetings.
  • Cullera schedules around 30 meetings at WTM with influencers, content creators and a major UK tour operator to boost arrivals via Valencia airport and extend hotel seasonality.
  • Andalusia’s tourism chief forecasts continued British growth of around 10% into early 2026, pointing to airline schedules as support for the outlook.