Overview
- Costa del Sol reports a 7.3% year-end increase in UK seat capacity, topping 770,000 seats from 17 British cities with a new route to Durham led by eight carriers.
- Turismo Costa del Sol allocates €1.5 million for the UK market, funding marketing agreements, year-round social campaigns, and familiarization trips with support from Spain’s tourism office in London.
- Alicante-Elche airport logged 15.3 million passengers in nine months with more than 5 million British movements, as Costa Blanca negotiates added UK connectivity and segmented, off-season packages.
- Quintana Roo presents its winter push and the Stopover In Cancún campaign, forecasting Cancún as the entry point for about 40% of Mexico’s expected 5.5 million World Cup visitors, with Virgin Atlantic’s London–Cancún service already resumed and more seasonal flights due this winter.
- Smaller and regional players broaden tactics at WTM, with Cullera courting influencers to extend the season, Rías Baixas debuting a dedicated stand to showcase nature and wine tourism, and Córdoba promoting heritage and experiential offers tied to improving air links.