Overview

• AMI, representing 83 outlets including El País, El Mundo, ABC and La Vanguardia, sued Meta Ireland for unfair competition tied to targeted ads from May 25, 2018 to July 31, 2023.
• Meta executives in Spain told the court that ad placement is determined by auction algorithms and processing quality rather than sheer data volume, asserting the company complies with EU law.
• Testimony on Wednesday featured Meta officials including Beltrán Seoane, David Sáez and privacy lead Cecilia Álvarez-Rivera, with proceedings overseen by Judge Teodoro Ladrón Roda.
• The court is set to hear expert reports and closing arguments on Thursday before taking the case under advisement, with a decision expected within 20 business days of session end.
• Related actions include a separate €160 million claim by Spanish broadcasters and coordinated litigation in France, where hundreds of outlets have sued and regulators have opened a probe.