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Spanish Media's €551 Million Case Against Meta Opens in Madrid

Publishers allege unlawful data profiling for targeted ads that conferred an unfair edge.

Overview

  • The hearing began Wednesday at 10:00 in a Madrid commercial court and is scheduled to conclude Thursday after expert reports and party conclusions.
  • The Association of Information Media seeks €551 million, claiming Meta violated EU data-protection rules from May 2018 to July 2023 by building individualized ad profiles without consent.
  • Meta calls the claim unfounded, says it complies with applicable laws, and points to user controls and transparency on its services.
  • AMI represents more than 80 outlets, including Prisa, Godó, Unidad Editorial and Vocento, in a complaint filed in December 2023 against Meta Ireland.
  • Separate actions include a €160 million claim from Spanish radio and TV companies and a similar suit lodged in France by roughly 200 media groups in April.