Overview

• Spanish hotels achieved an average 73.1% occupancy in the first half of 2025, marking a 0.4 point increase year-on-year.
• The Canary Islands recorded the highest occupancy at 80.1%, followed by Málaga at 79.7% and Alicante at 78.8%.
• Marbella led pricing with an average daily rate of €312.4 and topped revenue per available room at €204.4, each reflecting double-digit growth.
• Zaragoza and the Balearic Islands posted occupancy gains of 3.9% and 3.2%, while Córdoba and Valencia experienced declines of 4.8% and 4.5%.
• Average revenue per available room reached €115.7 across Spanish hotels in the first half of 2025.