Overview
- Llíria will showcase nature, music, gastronomy and heritage, debut new tourist maps, and stage a live Grup de Danses “El Tossal” performance on January 24 at the Comunitat Valenciana stand.
- Lorca launches the campaign “Lorca: Historia, pasión y escapada. Dormir en Lorca tiene premio” to drive minimum 48‑hour stays in 2026 with prize draws, complimentary activities, and free access to museums and cultural sites.
- Operating under the Region of Murcia’s ITREM in a 1,000 m² stand, Lorca will premiere a new promotional audiovisual, distribute materials and calendars, and feature a weekend appearance by the Federación Festivo Cultural San Clemente.
- Gandia’s “Tienes una cita con Gandia” highlights beach, mountain, sport, gastronomy, heritage and leisure, marks 40 years of its Blue Flag beach, and previews a June launch of the Visit Gandia pass for unified heritage access alongside a yearly sports calendar.
- The three destinations plan B2B meetings during professional days and public‑facing activities over the weekend, positioning their FITUR presence as part of coordinated, year‑long promotion with regional stands and shared programming.