Overview
- Swiggy Instamart logged 235,000 grape searches by midday on Dec. 31 and said queries were 78 times normal, while Blinkit cited a record day with seven times typical grape sales.
- Local stock ran out before midnight in parts of Delhi and other cities, and a Jan. 2 viral clip showed an Indian shopkeeper turning away hundreds seeking specifically green grapes.
- Retailers packaged the trend: Tesco sold 12-seedless-grape packs for £1.25 (£1 with Clubcard), quick-commerce apps offered 12-grape bundles, and Level Bolton nightclub sold £10 packs for a midnight floor ritual.
- Coverage stressed origins in Spain’s uvas de la suerte—one grape per clock chime—along with social-media twists like sitting under a table or pairing the ritual with colored underwear.
- Alongside consumerism critiques and mixed testimonials, some participants described the practice as a mental anchor for intentions, and outlets cautioned against choking risks for children.