Overview
- 78% of Spaniards now say sun protection is more important than achieving a tan.
- Sales of sunscreens have jumped 175% over the past year, with SPF 50 emerging as the top choice.
- Sixty-five percent of the population uses sun protection always or often, with women far more consistent users than men.
- Pilar Vinardell of Universitat de Barcelona explains that water, sweat and friction degrade sunscreen, reducing its effectiveness to just two hours.
- The Asociación Española contra el Cáncer reports a 40% rise in skin cancer cases over four years, underscoring the need for robust prevention.