Overview

• Waitrose reports a 48% year-on-year increase in Spam sales, alongside sharp rises in corned beef and dried fruit purchases.
• The resurgence is tied to the 80th anniversary of Victory in Europe (VE) Day, with consumers seeking to honor the wartime era through food traditions.
• Originally introduced in 1937, Spam became a WWII staple through the Lend-Lease program, providing a reliable protein source for Allied forces and civilians.
• TikTok creators and celebrity chefs, including Gordon Ramsay, are driving modern culinary interest by showcasing inventive Spam recipes.
• Spam's enduring cultural legacy includes its role as a symbol of resilience and nostalgia, celebrated through both historical significance and contemporary reinvention.