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Spain’s Winter Sales Open With Big Discounts After Early Online Launches

A staggered, digital‑first rollout sets up 50% initial markdowns, with a modest sales uptick expected.

Overview

  • Inditex and El Corte Inglés activated discounts online on Jan. 6 and began in‑store campaigns on Jan. 7, reflecting the sector’s digital‑first, phased approach.
  • Initial markdowns hover around 50%, with ACOTEX indicating many retailers will deepen cuts to 60%–70% in later rounds.
  • Trade groups forecast a 4%–5% year‑on‑year rise in sales and Banqmi pegs average shopper budgets at €104.65, a record level.
  • Cold weather is lifting demand for coats, footwear and other outerwear, while isolated textile‑sector strikes caused some closures in cities such as A Coruña.
  • Sales windows vary by region—Madrid runs Jan. 1 to Mar. 31—and consumer bodies urge planning purchases and checking return terms, including the 14‑day online return period.