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Spain’s Winter Sales Launch With Deep Markdowns and Early Online Starts

Steep opening discounts reflect a cold snap meeting heavy winter inventory.

Overview

  • Major chains including Inditex brands and El Corte Inglés start discounts online on January 6, with in‑store launches broadly set for January 7.
  • The textile association Acotex projects a 4%–5% year‑on‑year increase in sector sales for the winter campaign.
  • Retailers are opening with aggressive initial reductions of about 50%, with many expecting 60%–70% in later markdowns.
  • Planned spending reaches a record €104.65 per person on average, with notable regional differences such as roughly €117 in Córdoba, according to consumer group data.
  • Trade groups say the sudden cold is likely to lift demand for outerwear after a mild start to the season left shops holding more winter stock.