Overview

• Valencian hoteliers expect to close the season above 2024 occupancy, with some destinations surpassing 90% and Benidorm’s four‑star‑superior hotels at 94.62% in early August.
• Sector groups report an unexpected pullback in consumption despite more arrivals, noting weaker restaurant tickets and cautioning that rising energy and food costs are eroding profitability.
• Barcelona logged more visitors in July but shorter stays and lower in‑city outlays, with the average non‑lodging spend at 99 euros a day and more tourists day‑tripping from coastal towns.
• In Galicia, increased footfall is offsetting lower ticket averages and fewer nights, though rural tourism suffered wildfire‑driven cancellations in Ourense with reported losses of 6,000 to 8,000 euros.
• Operational strains and market frictions persist, including labor shortages and housing for staff, along with low compliance in the national short‑term rental registry that industry voices say fuels unfair competition.