Overview

• Valencian hoteliers expect to close the summer above 2024 occupancy, with Hosbec citing figures over 90% and early August averages near 92% in Benidorm, including 94.62% in upper four-star hotels.
• Sector leaders report contained consumption, especially in restaurants, warning that lower average tickets alongside rising costs could squeeze margins.
• German demand weakened, with a 7% year-on-year drop in July hotel nights, partially offset by British visitors to yield a 1.8% rise in total pernoctaciones.
• Heatwaves and wildfires triggered cancellations in rural destinations and Camino de Santiago packages, hurting specialized agencies despite otherwise solid travel demand.
• Autumn expectations are cautiously positive, with confirmed bookings and event-led city tourism—such as the Roig Arena opening and Alicante’s gastronomy program—deployed to reduce seasonality.