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3w ago

Spain’s Summer Sales Season Begins as Zara Prepares June 25 Discount Launch

With discounts of up to 70 percent on wardrobe basics, shoppers are using tactics like overseas site checks to get ahead.

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Overview

  • El Corte Inglés and H&M opened their summer markdowns on June 19, offering reductions of at least 30 percent on fashion and home goods.
  • Mango’s sale was accessible online and via its app from June 20, ahead of its full rollout on June 23 across stores.
  • Inditex brands including Zara, Pull & Bear, Bershka, Stradivarius and Massimo Dutti will start discounts on their apps at 19:00 CET on June 25 and online at 20:00 CET, with in-store reductions arriving June 26.
  • Retailers can generate up to 25 percent of their annual revenue during these peak mid-year campaigns, according to industry figures.
  • Experts and insiders advise targeting core items such as blazers, denim and jackets early, then waiting for deeper cuts on seasonal tops in the final weeks.