Overview

• El Corte Inglés and H&M kicked off summer discounts on June 19, marking an earlier start than the traditional July sales window.
• Mango opened exclusive member previews on June 22 before launching its online sale on June 25 and in-store discounts on June 26.
• Inditex brands including Zara, Pull&Bear and Massimo Dutti began online summer sales on June 25 and rolled out in-store promotions on June 26.
• Parfois started its summer sale online on June 25 and activated in-store discounts on June 26.
• Grupo Tendam has already initiated pre-sales on its websites with discounts of up to 50 percent ahead of official campaigns.