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Spain’s Government Debuts on TikTok With Moncloa Channel and Sánchez’s Personal Account

Sánchez used his first video to outline nine Gaza-related measures that Israel criticized.

Overview

  • La Moncloa launched @Desdelamoncloa with a 38‑second presentation in a parody format featuring cameos by Pedro Sánchez and Transport Minister Óscar Puente.
  • Sánchez opened his own profile with a video denouncing what he called a genocide in Gaza and framing Spain’s stance on the conflict.
  • The government package includes blocking the transit of arms and munitions to Israel through Spanish territory, targeting the economics of illegal settlements, expanding aid to Palestinians, and entry bans for those who participate in or legitimize the actions in Gaza.
  • Israeli officials labeled some measures antisemitic, and Sánchez reiterated Spain’s condemnation of Hamas attacks and support for the release of Israeli hostages.
  • The TikTok push aims to reach younger audiences with behind‑the‑scenes content, as opposition leader Alberto Núñez Feijóo also rolled out his own account.